Ali's Poster Explanation

Poster One: Home and Consumerism With this poster I tried to mock the consumerism culture in America, especially evident in Winter Park. The titles throughout the poster such as "I shop therefore I am" suggest that people think they need material goods. But in the end, they are never satisfied. Moreover, I wanted to emphasized "society versus self" argument in this poster. Do we really buy to make us or other people happy? Poster Two: Gender and the Home I divided up the poster in two spaces with the male side on the left and the female side on the right. But then combined the two in the center. I wanted to show that even for both separate genders and their diverse needs, Winter Park has it all (and always has). I mocked Winter Park's stylish and always groomed housewife on the bottom right. I also wanted to show a city specific element, the Winter Park Farmer's Market with an image that is controversial but thought-provoking. The images on the top show how men and women took care of the home in the past. And the central image is a man and woman enjoying WP in the present. Poster Three: Race and the Home This poster I tried to show how Winter Park was a Dream that came about through the hard work of African Americans of our past. They were slaves and negroes who labored in the fields and built churches, such as Mount Moriah. No matter what they had continuous faith throughout it all. They had to overcome the eras of slavery and segregation but eventually they obtain their civil rights (as we see in the central background image). Poster Four: With this poster, I tried to create how homes in Winter Park are viewed from the outside, looking in. I was inspired by the scenic boat tour we took through the lakefront areas of Winter Park. I tried to emphasize that in WP the ideal home needs to be huge from the outside, a lakefront property and have a charming, welcoming interior. Also, being in sunny Florida I wanted to create the vibe of sunshine and correlate it to paradise. The words "dream" and "vision" immediately came to my mind when I was thinking of ideas for this poster, which I hope to have captured in this poster.

Lisa Artist Statement

Poster 1: Consumption and the Home

Winter Park offers an ideal place for people to show off their expensive possessions with Park Avenue providing the perfect setting, allowing them to distinguish themselves from the other affluent Winter Park residents. People here are defined by what they own; the clothes they wear and the cars they drive. This poster tries to convey the types of luxuries offered in this small city, demonstrating the various ways in which people can invest their money into something considered unique and exclusive, readily encouraging their consumptive trends. The ultimate American Dream lies within their reach, allowing them to leave their distinct mark in Winter Park.

Poster 2: Gender and the Home

This poster tries to attract the attention of both men and women by suggesting the different types of pleasurable and stimulating activities Winter Park has to offer. The poster portrays an ideal village paradise that is characterized by a sophisticated, affluent culture inhabited by beautiful, dynamic individuals with diverse interests and unique desires. Whether someone’s passion lies in the arts, the outdoors, shopping or fine dining, Winter Park has it all. The high-end boutiques on Park Avenue allow women to purchase unique garments and accessories not readily found in large commercial department stores. Both men and women are able to enjoy a glass wine or a fancy cocktail and a delicious entrée at one of the many upscale restaurants, cafes, or bistros serving original, locally inspired cuisine. The outdoor parks, golf courses and scenic lakes surrounding the city offer the perfect escape and provide an ideal opportunity for outdoor adventures. The poster encourages people to pose the question: “What am I waiting for? I want a slice of that good life in Winter Park!”

Poster 3: Race and the Home

This poster tells the unique story of the forgotten community of Hannibal Square, a historic neighborhood lying on the West side of the railroad tracks in Winter Park. Hannibal Square was first established in 1887 by Gus Henderson (1862-1915) a strong advocate of his people, who encouraged the African-American residents to vote for Hannibal Square’s incorporation into the city of Winter Park. Thanks to the Hannibal Square Heritage Center, the history of this African American community is on display and includes historic photograph exhibits and oral histories, helping to keep the past alive. Today, this vibrant, lively and bustling part of town has preserved its historic churches, community centers, parks, and even offers opportunities for shopping and fine dining.

Poster 4: Model Home versus Real Home

This poster exemplifies a simplistic approach to the vision of an ideal home couples should aspire to if they were to become future homeowners in beautiful, prestigious Winter Park. The poster reflects a flawless interior design found in many of the dream-like mansions all over residential Winter Park. The images create an atmosphere of harmony and order, with soft color schemes allowing the viewer to feel comfortable with the idea of a model home one day becoming a reality in Winter Park.

Artist write-up draft

This project consists of four posters, each representing foundations of the city of Winter Park: consumerism, gender within the home, race, and the ideal home.

Winter Park thrives off those willing to spend, and it shows in the luxurious atmosphere of the city. This spending is not only in stores down Park Avenue but in the homes and culture of the city.

The history of gender within the suburban home is one of controversy. Overwhelmingly, it is the woman who chooses to stay at home with the children. This has led to a sub-culture within many communities. Women need something to take up their time, something to keep them entertained. The question is, are the women of Winter Park happy within this stereotypical sub-culture of ease.

The African American community within Winter Park is another sub-culture that is often overlooked. The history of this group is essential to understanding the foundations of this city. Leaders such as Mary Lee DePugh saw need with in her community and acted upon those needs, creating the Ideal Women’s Club. This club for African American women saw the needs in the community and pursued them, vowing to not give up!

The idea of the ideal home is a fantasy. This surreal idea is one pursued by many in Winter Park, but through the example of Casa Feliz, such beautiful homes are not perfect. Owners constantly buy beautiful homes just to tear them down to build a bigger and “better” one. Will the ideal ever be reached?

American Home Aspirations

Aspiration is the main driving factor that has led us to the American society we know today. The fact that a single-family home in the suburbs is a sign of success has been driven into our minds from a very young age. Throughout this course we have explored the history of the home and the types of transitions that it has been subject to. But despite some changes and transitions three main societal values relating to the home have continued to exist. These values are that owning a home is something all individuals should strive for and represents a sign their success, a perfect home (inside and out) coveys the message of a perfect family, and a woman must organize and run the home regardless of whether she works outside of the home. “This housing represents the haven strategy of building homes as retreats for male workers and as workplaces for their wives” (Hayden, 24). This quote sums up the three societal values that have existed for several years and still exist in present day.

The first and most important home related value is something that has existed since the beginning of the nineteenth century. “To the majority of citizens in the early republic, the ideal American home was an independent homestead, attractive enough to encourage family pride yet unpretentious and economical” (Wright, 74). Americans during this time wanted their own space to foster their family relations. These single-family homes of the time were known as cottages and represented the earliest form of home aspiration. The cottages were spread out and lots of land came with each home. This was the first kind of home Americans could work towards. These cottages represented their success as an individual and gave their family and good name and reputation. This desire to own a home and the benefits that come with it still exists today. But today the unpretentious and economical factor that cottage owners exhibited is not the same. It has transformed into to family’s wanting huge homes that show off their wealth.

The next home related value that has continued to exist is the importance of the interior and exterior appearance of the home. In today’s day and age showing off what you have is almost normal and expected. But this isn’t a recent phenomenon. As home appliances became more advanced, Americans wanted to buy them, but importantly wanted to show them off. “To many Americans, mechanical devices for the home were the essence of progressive improvements and a bright future” (Wright, 170). Aside from internal appearances, the outside façade of the home was and still is equally as important. Prospective buyers want to ensure that they are looking in a good neighborhood because that means safety, security, and status. “People who want residential sanctuaries are fighting for their ideal of home, family, and property” (Wright, 272). The clip below shows how important the location of a house is. Because if you are buying in a good location, than there is a better chance of having an aesthetically pleasing home. This leads to a positive display of your home, and as stated before – a perfect home means a perfect family, or at least the appearance of one.

The last home related value that has continued to exist, yet at the same time has changed the most is role of the woman in the home. “During the last half-century, while the majority of white male workers have achieved the dream houses in suburbia where their fantasies of proprietorship, authority, and consumption could be acted out, the majority of their spouses have entered the world of paid employment” (Hayden, 68). In the video below we see a parody of how women we expected to act in the 1950s.

The home was their only workplace and they were expected to keep it absolutely perfect. But modern women not only work outside of the home, but are also expected to take care home-related duties. “Employed women often find themselves with two jobs: one at home, one at work. Pulled between unpaid work and paid work, women race from office or factory to home and back again” (Hayden, 68). This transition from their sole role as homemakers to juggling employment and family life has shown that even though women have left the home, they are still expected to tend to its functionality and activities.

All of these values show how and why Americans aspire to have the best home environment possible. Appearances seem to be everything in today’s and age, so in order to keep up you must have the same goals and aspirations that society has deemed as acceptable.

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Works Cited:

Hayden, Dolores. Redesigning the American Dream: The Future of Housing, Work, and Family Life. New York: W.W. Norton, 1984. Print.

Wright, Gwendolyn. Building the Dream: A Social History of Housing in America. New York: Pantheon, 1981. Print.

Images Cited:

Google Images - "Suburban Estates"

Google Images- "19th Century Cottage"

Google Images- "Mansions"

Google Images- "Women Juggling Work and Home"

The neighborly Industrious Haven That is the Home

The three models offered the home as an escape, an efficient path to better the community as a whole, and as the neighborhood for equality.

The haven model was designed by, Catherine Beecher. The idea was envisioned as the place where a family could escape the world to their haven which is entirely suited to the family’s needs. The mother is ready to bake and nurture her children while still being the perfect specimen for her husband. To achieve this goal the mother had to have the modern kitchen with all the advancements necessary to take ample care of her family. Beecher suggested: “that the housewife devote more of her labor to becoming an emotional support for her husband and an inspiring mother for her children. Self-sacrifice would be her leading virtue.” (Hayden 87) These women would not join the work force they would create their identity within the home while the husband would maintain the monetary aspect. Another feature of the home was isolation the house would be surrounded by nature and a garden for the family. In Hayden, Beecher believed “Nature surrounding the home reinforced belief in a woman’s natural, biologically determined role within it.” (88)

The industrial model was based off of August Bebel, a Marxist, who believed that the woman’s place was not within the home but in a factory where food would be made in mass quantities for the masses to purchase. Not only would food be taken care of but menial tasks, the tasks that Beecher described for a perfect mother, were to be done communally. All the privately done tasks of the mother would be done in a factory setting in order to help the whole population of the socialist state. This was replaced “by a sense that any day-care worker could offer a substitute for mother love and any canteen worker could serve up a substitute for home cooking.” (Hayden 89) The home would be small apartments that are “equipped with large mess halls, recreation clubs, child-care centers, and kitchenless apartments.”(Hayden 91) The women would work just like the men only segregated where the women would do laundry and bake pies. The natural setting of the Haven taken away for the good of the socialist state as whole where women wouldn't think biologically of their role to families but of their role to the state and efficiency.

The third model was designed by feminists, like Melusina Fay Pierce, who wanted women who knew these specialized tasks, like in Beecher’s haven, to still work their tasks for their families but instead be paid for them. As said by Jane Cunningham Croly “I demand for the wife who acts as a cook, as nursery-maid, or seamstress, or all three, fair wages… that the bearing and rearing of children be the best paid work.” (Hayden 91) The neighborhood approach shows some ties with that of the industrial model in that the women wanted wages for performing the tasks. And they would be using a communal area for the neighborhood in order to achieve their tasks such as cooking, laundry, and mending garments. This did require the wives to be well rounded and versed in the ways of sewing and housework. Though rather than being dependent on money and alienated like Beecher the women would have the communal aspect that the industrial model presents. Many appliances were made for large business use and were expensive and unavailable to the average house wife so the use of a communal work place was ideal for people who could not afford the fancy new appliances.

The neighborhood and industrious models were economically and socially beneficial ideas where women would have the chance to work outside the home and gain monetary gain. In the case of the neighborhood model this is a design that is in support of the equality of women. The haven model is the ideal capitalist strategy for homes and the industrious model is the major idea for a socialist system. But the three models have one tying factor; they never mention the role of the male in housework and care of children. (Haden 94)

Reference:

Hayden, Dolores. Redesigning the American dream: the future of housing, work, and family life. W. W. Norton & Company, 2002.

Resources for media:

http://charitygrace.wordpress.com/2009/07/

http://experimentaltheology.blogspot.com/2010/11/thomas-kinkade-effect.html

http://www.youtube.com/watch?v=l4BQ4FfF7Qs&feature=related

Hayden p. 90

http://www.whydidyouwearthat.com/tag/working-women/